You're sorta obligated to do it, and everyone does it more or less the same way.
So when someone figures out a unique style of getting the job done, people notice.
That's what happened when Londoner Rich McCor began adorning pictures of British landmarks with whimsical paper cutouts and posting the results online.
Originally, the 28-year-old creative agency worker intended the photos for the amusement of himself and friends.
Then he got a lesson on the impact of "viral" when Britain's "Daily Mail" publicized some of his photos.
Link to article - http://www.cnn.com/2015/11/01/travel/paper-cutouts-rich-mccor/