The names we assign to colors are restrictive and only serve to impede our minds. The water that comes out of a faucet isn’t “blue.” Leaves on the trees can be “green” but they can be so much more. In Japan there’s even the absurd hada-iro (skin color), a peachy color that’s so wrong I’m not even going to begin. But now a young designer duo wants to change the way kids learn about color. They’ve created a set of “Nameless Paints” whose colors are simply identified by just that – their color.
The set of “Nameless Paints” were originally part of the 2012 Kokuyo Design Awards, one of the most interesting design awards in Japan that’s helped commercialize simple yet groundbreaking products like the kadokeshi eraser or the infinite canvas roll table.
Kokuyo’s stationary brand Campus spent the last 3 years working with the designer duo to refine their concept and eventually bring it to market. The set of “Nameless Paints” will go on sale in Japan in October of 2015 and will retail for 1800 yen.